
The Mountains That Weren't There
For ninety years, maps of Africa showed a mountain range that was never there. Adviser marketing repeats the same mistake, and it costs more than it looks.
By Terry Martin12 min read
AI, compliance and regulated professional services

For ninety years, maps of Africa showed a mountain range that was never there. Adviser marketing repeats the same mistake, and it costs more than it looks.

Most financial software failures announce themselves. The dangerous ones produce plausible numbers for months before revealing compliance breaches or client harm.